We Filipinos love to eat. And we don’t just want to eat – we want to be solb!
A commonly used term in Pinoy pop culture, ‘solb’ refers to the state of being truly satisfied with one’s great-tasting meal that they get to eat the way they want to.
Mang Inasal, the leading branded grilled chicken, has recently launched a new television commercial (TVC) that captures the peculiar eating habits of Filipinos that make their dining “solb”.
Starring Mang Inasal endorsers Coco Martin and Angel Locsin, the 30-seconder starts with a scene where Coco and Angel are each leading a group of hungry diners to a Mang Inasal store.
Once inside Mang Inasal, Coco’s group, the “Samahang Nagkakamay,” is shown eating their Chicken Inasal with their bare hands, while Angel’s group, the “Samahang Simot,” is shown finishing their halo-halo up to the last drop. Lastly, another group of diners dubbed “Samahang Crunchy Kumagat” is shown enjoying the loud crunchy bite of their Pork Sisig.
Although having different quirks when enjoying their food, these groups converge in their number one destination for delicious, satisfying food: Mang Inasal.
Together, they are known as the Samahang Solb. The 30-seconder ends with a scene showing the three groups all seated in one long table, celebrating a toast with their Mang Inasal favorites, as Coco and Angel speak out “Solb sa sarap! Solb sa saya!”
According to Mang Inasal Marketing Head Aileen Natividad, their latest catchphrase perfectly captures the quick service restaurant’s brand promise, that is, to satisfy every Pinoy’s desire to be “solb” or to have their hunger satisfied with a filling meal that they can eat the way they want to. “One sure way to be solb is to go to a place like Mang Inasal where we can eat our favorite meals the way we love to, that is, nakakamay, nagsisimut-sarap, crunchy kumagat (with our hands, finishing it to the last few bits, or with a loud crunchy sound), or whichever way we prefer,” she said. \
Mang Inasal serves the country’s No.1 Chicken Inasal and other favorites like Pinoy Halo-Halo, Pork BBQ, Pork Sisig, Bangus Sisig, Palabok, and Lumpiang Togue.
No matter which group you belong to, Mang Inasal simply has what it takes to make you Solb sa sarap! Solb sa saya! Bring your friends now to any of Mang Inasal’s over 500 stores nationwide!