Believing Filipinos have what it takes to welcome investors makes us at the top in our game. In fact, being ranked as the no.1 country to invest in (according to Business Insider website), it’s a good sign that our Filipino people will have a chance for improved lives and world-wide ambition in the future.
One of the investors that believed in the Philippines’growth and potential is the Lulu Group International. This highly diversified entity based in the United Arab Emirates (UAE) is all set to start operations in the Philippines by setting up its state-of- art- logistics and export center. In a bid to strengthen its reach in the ASEAN countries, Lulu group is all set to launch “MAY Exports Philippines Inc.” this week.
Ideally located at UAE-based LULU group, is one of the top business houses in the Middle East with US$ 7.42 billion annual global turnover. LuLu Group has achieved significant growth and diversified into various business lines such as Retail-Sh Malls & Lulu Hypermarkets, Import & Distribution of Fresh & Frozen Foodstuffs, Food Processing -Shopping & Export. Lulu Group’s activities today transcend geographical boundaries to reach India, Mainland China, Thailand, Indonesia, Vietnam, Malaysia, South Africa, Kenya, Uganda, Turkey, United Kingdom, United States, Spain and Middle East& North African (MENA) countries such as U.A.E, Oman, Qatar, Kuwait, Saudi Arabia, Bahrain and Egypt.
Deloitte has ranked Lulu Group as the No.1 retailer in the Middle East and one among the top 20 fastest growing retailers globally. Planet Retail U.K. has also ranked the Group as the No.1 Hypermarket chain in the region. the new center will be primarily engaged in sourcing, storing, packing and exporting fruit, vegetables and other commodities from the Philippines to its more than 150 Hypermarkets spread across GCC countries & Egypt. This move by the Lulu Group will further boost its sourcing operations and help bring quality Filipino products for its large customer base across many countries.
“It is part of our ongoing strategy set up own sourcing and food processing units around the world to ensure uninterrupted supply and maintain competitive pricing by eliminating third parties. The Philippines has a vast variety of Fruits, Vegetables, Ethnic Filipino Food products, Frozen food and an extensive range of other commodities like health & beauty, garments, footwear etc’, said Yusuf Ali MA, Chairman of Lulu Group.
“We are working closely with the Philipine Economic Zone Authorty (PEZA) to boost our export of these products from the Philippines to our Hypermarkets spread across Middle East & North Africa (MENA) region, Malaysia and Indonesia”, he said. We have already started exporting about US$10million worth of fruits, vegetables and other commodities from the Philippines through our new facility, which will be increased to US$30 million within a year’, added Yusuffali. At present, Lulu Group’s total trade volume of Flipino products stands at US$ 35 Million which includes Import and Local purchase.
The state of the art facility has storage units and advanced machinery to process and handle dry food, non-food, frozen and perishable food products with a well-established system and forensic testing facility to exercise better control over the trace-ability of food contents.
LuLu Hypermarket, where the world comes to shop:
* Providing more than 1.10 million customers an unparalleled shopping experience daily across the globe.
* No. 1 retail chain in the Middle East and one among the top 20 fastest growing retailers globally
* Operations in UAE, India, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, Egypt, Malaysia and Indonesia.
* One of the Middle East’s top employers with a global workforce of more than 46,000 which includes more than 5,200 Filipino staff.