I have a lot of pounding memories in mind when I was growing up with my relatives. I knew my two grandmothers as a dentures wearers ever since I was a kid. And I always making fun of them being “toothless” every time they remove their dentures, clean with it with a toothbrush and putting it in a glass of water before going to bed. It really creeps the hell out of me especially as a kid being scared by your grandmother by the use if her dentures, just to make her grandchildren behave properly. But as I grow up, I realized that one day when I grow old, I will have the same dentures as same as theirs. The question is, how are you going to take care of it?
A recent study revealed that 9 million Filipinos wear dentures, making the Philippines the country with the highest incidence of wearing denture wearers in Asia.
Nevertheless, a lot of Filipinos experience denture problems, resulting to loss of joy and confidence in performing daily activities such as eating, smiling, speaking and socializing. Dr. Danny Magtanong of the Philippine Prosthodontic Society (PPS) said that over the years, there has been a stigma attached to wearing pustiso mainly because a lot of embarrassing mishaps are associated with wearing dentures.
GlaxoSmithKline (GSK), in collaboration with the Philippine Prosthodontic Society (PPS) launched a metro-wide advocacy campaign to promote proper denture care among Filipinos to help them rediscover uninhibited joy and regain the confidence to eat, speak and smile.
Polident is the Leading denture care brand in the Philippines. The “Take the Polident Challenge!” PR Campaign is part of the brand integration program that will alleviate the perceived complacency of Filipino denture wearers on their dental health. In collaboration with Philippine Prosthodontic Society (PPS), this campaign aims to erase the stigma of social, emotional and physical tortures brought about by improper denture care and will feature GSK’s Polident Denture Cleanser and Polident Adhesive Cream.
Polident Denture Adhesive Cream, for instance, helps secure dentures properly. Applying Polident Denture Adhesive Cream on the dentures once a day helps fasten it securely for up to twelve hours.
Polident Denture Cleanser, on the other hand, is formulated to clean dentures, remove stains and kill 99.9 percent of odor-causing particles.
The installation is part of “Take the Polident Challenge!” campaign which will run a series of educational activities in Metro Manila such as free denture consultation and fun denture torture tests like corn-eating contests and videoke contests.
Towering at 30 feet, the inflatable installation depicts a giant denture biting onto a corn cob to highlight the physical tortures experienced daily by denture wearers, which according to dental health professionals are part to bigger emotional and social problems.
“Wearing dentures is difficult and what Polident aims to do is take away the worry that it would move, fall out and cause embarrassment. Dentures should not take away from fun out of enjoying their favorite food or singing like their favorite idols. Polident thus challenges denture wearers to do their everyday activities like eating, speaking, and smiling with confidence,” says Isa Marfori, GSK Polident product manager.
The Polident installation will be inaugurated on May 22 to 24 at Plaza Miranda, Quiapo, Manila and on May 29 to 31 at Tutuban Mall.
Polident dares denture wearers to live a healthy life free of inhibitions by taking the Polident Challenge. For free samples and delivery nationwide on both Polident Denture Cleanser and Polident Adhesive Cream, call 924-2475.